Specialty Food Magazine
May 2007
Kid-Friendly Novelties
Organic novelty treats exist in growing numbers. Most kids don’t care if the candy they eat is organic, but more and more parents do, so retailers should highlight the health benefits of these treats. Or consider showcasing organics around holidays, when parents are driving candy purchases.
Organic novelties and penny candies are coming onto the market. Canada’s Pure Fun began 18 months ago. “We wanted to make candy for children with no pesticides, artificial colors or dyes”, says Luna Roth, president and co-founder. Pure Fun’s original organic cotton candy has already tripled production, and the company has expanded to include candy canes, pinwheels, citrus slices and lollipops in its product line.
Education is essential: The Pure Fun website is not only colorful and entertaining, but also contains volumes of information about the benefits of organics. People were so used to conventional candy, at first they thought we were flakes, Roth says. But parents are becoming much more cognizant of what they feed their children. Candy is an indulgence food, but we all need it.
Leslie Koren’s articles have appeared in The Washington Times and the Bergen Record.
