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January 31 2007

PURE FUN™ CONFECTIONS INC. LAUNCHES CERTIFIED ORGANIC KOSHER, VEGAN, PESTICIDE AND GMO FREE 27 NEW CANDY STYLES AND UNIQUE FLAVORS

Pure Fun™ Confections Inc, a manufacturer of all natural & certified organic candy is announcing another wave of innovation with the upcoming North American (Canada and U.S.A.) launch of eight styles in 27 combinations of new certified organic, kosher and vegan, pesticide free and non-GMO candies.

The new candies are made from certified organic evaporated cane juice, organic rice syrup, natural flavors like Goji berry and pomegranate using only the highest quality organic ingredients. Luna Roth, founder and president of Pure Fun, sees these new candies as a logical extension of their current cotton candy and candy cane line, "Many of our consumers have been asking us to expand our line of candies because they have come to trust the quality and integrity of our products."

Pure Fun™ candies are blends of a unique selection of organic ingredients with appealing texture and color with delicious flavors. This adds another dimension to traditional candies found in supermarket candy sections. Consumers are developing more sophisticated tastes and palates as well as dictating the demand for healthier lifestyles.

It’s what Pure Fun™ doesn’t put in their candy that makes it unique… NO DYES, NO PESTICIDES, NO ARTIFICIAL FLAVOR, NO GLUTEN, NO GMO’S... Nothing but great taste! Pure Fun™ is truly a ‘Better for you Candy©’ choice.

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